Most companies have a brand touting themselves as the best in whatever product or service they promote.
Murray’s Cheese in New York calls itself “New York’s oldest and best cheese since 1940.”
ShopTheFinest touts its selection of clothing as “Absolutely the finest and largest source in the world for exclusive men’s Italian brand name clothing and accessories for sale far below regular retail prices.”
The Best Sauces claims of its sauces “There is no better. Everything else is just motor oil.”
ESPN was known as “The Worldwide Leader in Sports” before it was ever a huge company.
Whole Foods dubs itself “America’s healthiest grocery store.”
Before he ever knocked out Sonny Liston out to win the heavyweight title, Muhammad Ali declared himself “the greatest of all time”.
We Americans even say our country is “the best country in the world.”
Ladies and gentleman, I have self proclaimed myself as the #BestDressedManonTV.
I have no problem touting the term or talking big about bringing unique analysis not seen anywhere or being “the most positive guy you know.”
The term started out innocently enough.
When I began hosting radio, I would rush in from a day of my duties as an attorney wearing a suit. Most radio show hosts, especially sports radio hosts do not wear a suit during broadcasts.
Someone remarked “hey you’re the best dressed man on radio I’ve ever seen,” and the next thing I know, I started using the #BestDressedManInRadio to promote my radio show #SuitUP.
I was then asked on another chance occasion: “what about when you appear on television, are you the “best dressed man on TV?”
“I guess so. No one else is saying it,” I responded.
Then birthed the concept of using #BestDressed for anything I was associated with.
#BestDressedManinDigital ,#BestDressedMentor, #BestDressedYogi just to name a few.
It has become a branding staple that is fun, engaging, and makes me more marketable to brands who want to do business with me.
Sure, there may indeed be guys who feel they dress better than me on and off television.
There is probably a company who thinks it has has the best cheese, is the finest source of Italian brand name men’s clothing, at discount prices, makes the best sauce, considers itself as the true worldwide leader in sports, or believes it operates as America’s healthiest grocery store.
Most recently, Floyd Mayweather even said he was the greater than Muhammad Ali himself.
There are also plenty of countries around the world whose citizens believe their country is truly the best.
Meanwhile, the claims of the silent go unnoticed, unrecognized.
America has always celebrated bold proclamations, bold people, and bold missions.
Someone out there thinks they have the goods to try to compete with me? Go ahead, give it your best shot.
Rakim once rapped on the song “Check Out My Melody”:
“You might try but you can’t get close to
Because I’m number one, competition is none
I’m measured with the heat that’s made by sun”
There is also another famous quote:
“What other people think of you is none of your business.”
I am measured by no one.
I compete with no one.
It does not matter what anyone else thinks about it.
I am the best because I say so.
Exavier B. Pope I, Esq. is an award winning attorney, on air legal analyst, media personality, and Fortune 500 speaker. Mr. Pope has over 200+ appearances on air, including: international television on BBC and Al Jazeera English; national television on Fox News Channel, HLN, NBC Nightly News, Al Jazeera America, WGN Morning News, Fox Business Channel, and Huff Post Live; Top 3 Local Media Markets on Fox, CBS, and NBC; international radio on BBC Radio; national radio on ESPN Radio, Clear Channel Radio, NBC Sports Radio; contributed digitally to CNBC, Huffington Post, Jet, and Black Enterprise; and has appeared in other media outlets nationally and internationally. Mr. Pope is represented by top media and literary agency RLR Associates. All opinions expressed are those solely of Mr. Pope.
© 2015, Exavier B. Pope I, Esq.
Follow Me on Twitter: @exavierpope
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Categories: Ex Posts Facto