“The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands participate is that such outreach earns those companies social currency enabling them to start or participate in conversations that connect them to consumers in meaningful ways.” – Simon Mainwaring
I haven’t sold you a thing…yet.
For the past 5 years, I have been sending out inspirational messages through social media, writing articles that inspire through my personal story, creating short videos designed to lift spirits of all of my followers, and creating a podcast to encourage the action of listeners to pursue their purposes.
I have not asked for a dime or started a Kickstarter campaign.
Why? You might ask.
The truth is I did not initially know I was entering a path of success coaching, leadership training, branding, wellness, and personal development.
I only knew at the outset I wanted to share what brought me joy, and eventually, it felt impossible to ignore something calling me to influence at least 10 million people to follow their true purposes.
Yes, I’ve been paid to speak all over the world, but I have not offered a book, course, or series (well I did workshop a series of business classes for a month to see what I needed to do to teach them).
It also became increasingly apparent the practice of law, while instructive strategy to organizations, would not be the sole vehicle I could use to make the maximum impact I desired.
Obviously, I have to make a living, take care of my family, and leave a financially legacy for generations of my descendants.
The rub is having an intent to having financial abundance without having an attachment to money.
And it’s the impact that is required.
I believe strongly in qualification and experience.
Before I proclaim to be an “expert” in anything, I have to qualify myself with expertise.
So as I have shared messages with my community, I have studied how to impact you, how best to share my story and build legitimacy with you.
After my experience and study, I have now created enough up social capital with you for you to now buy from me, and it is based on the KLTR principle.
Know, Like, Trust, Refer
When I first began making a name for myself in 2010, I was noticed by a powerful networking group of executives and business owners who met once a month called KLTR.
Each month the group met at a conference room early morning at 7 am before the business day began and sat around with name tags sitting in front of each member.
After light mingling, and breakfast treats, we introduced ourselves, our businesses, and what type of connections we were looking for.
After the ice was broken and caffeine perked us up, we listened to the month’s speaker, who mostly discussed business principles designed for us to engage more clients. However, those talks were not traditional forms of how to drive revenue.
The talks were meant to give substantial meaning to how we built clients.
One particular talk I remember the presenter saying the priority of creating loyal clients was helping their business third, their personal life second, and someone in their families’ lives first.
After our presentations, we drew a random “triad,” a follow-up and intimate networking coffee outing of three people. Instead of the typical one-on-one networking scenario, three people would diffuse the awkwardness of unfamiliarity.
These triads rotated each month with members not being allowed to be involved with same members of the triads until they met other members of the group.
The triads were designed for members of the group to build relationships and essentially get to “know” one another, with the expectation members would “like” one another, and then meet separately on their own accord.
Once members met on their own accord, business networking would no longer be a cold meeting and determining whether there was a fit.
“Trust” would be built to do business with one another.
Once each member did business with one another, the last step of the process would be to “refer” each member business.
The concept of “know”, “like”, “trust”, and “refer” has stuck with me long after attending those meetings. I actually keep in contact with a few of the members of the group to this day.
It’s Conversion Time
At 528 Media Group, we’re going to be launching a series of books, seminars, events, retreats, and other initiatives and products soon, and we are going to expect you to pay for them.
I expect you to pay for them not because they have a cost and people respect products and services they actually have to pay for.
I expect you to pay for them because you have come to know me through love, great expectations, and positivity of my posts.
I expect you to pay for them because you like me because I have been vulnerable enough to share my life through stories you could personally relate to and connect to.
I expect you to pay for them because you trust me through answering your questions, making myself available to you, and the impact my words and messages have already had on your life and you hunger for even more.
I expect you to pay for them because you are confident based on the history of engaging my content you know the resources will impact you in such a way you cannot keep it to yourself. You will want to refer it to other people you are connected to.
And it will challenge them to value it enough to pay for it just as you have.
I’m ready to take the impact I have had on you, the community we’ve built, and raise it to a higher vibrational level on the next step to impact the lives of 10 million people to fulfill their purposes.
For the mission to continue, I need you, my core constituency to value what comes next.
Not because of the price tag, but because of the impact.
Yet has finally arrived for more impact, and it depends on you.
Thank you in advance for taking that next step with me.
Exavier B. Pope I, Esq. is an award-winning attorney, on-air legal analyst, media personality, Fortune 500 speaker, content creator, writer, tastemaker, thought leader, and yogi. Mr. Pope is the host of #SuitUP Podcast for his production company 528 Media Group, and a contributing writer and host of the Radical Inspiration Podcast distributed through Wanderlust/Yoganonymous. Mr. Pope has over 200+ appearances on air, including: international television on BBC and Al Jazeera English; national television on Fox News Channel, HLN, NBC Nightly News, Al Jazeera America, WGN Morning News, Fox Business Channel, and Huff Post Live; Top 3 Local Media Markets on Fox, CBS, and NBC; international radio on BBC Radio; national radio on ESPN Radio, Clear Channel Radio, NBC Sports Radio, CBS Sports Radio; written and contributed to digital pieces for The Hollywood Reporter, CNBC, Huffington Post, Jet, and Black Enterprise; and has appeared in other media outlets nationally and internationally. Mr. Pope is represented by top media and literary agency RLR Associates.
© 2016, Exavier B. Pope I, Esq., 528 Media Group.
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